Music Video: Introduction

Music videos have a number of purposes which all add up to one main purpose, which is to advertise and market an artist and their music.

• Music video's raise awareness about a group or artists profile
• Tells a story and often paints a picture in the audience's head of what the song is about, though this isn't always so, as some songs have videos that have nothing to do with the song.
• Promotes, advertises, markets an artist or group with the intention to persuade an audience to buy their album or tickets to their show.
• They appeal to visual audiences.
• Used for product placement- where we see shots of products the artist owns or has made eg. Christina Aguilera- Not Myself Tonight where there is a shot of her perfume